Contractor ROI Calculators
Choose the right calculator to measure lead cost, booked estimate ROI, missed call loss, customer acquisition cost, truck roll economics, customer lifetime value, and contractor pricing targets.
Which Calculator Should You Use?
Start with the business question you are trying to answer.
Lead & Marketing ROI
Measure the effectiveness of your marketing spend and lead quality.
Qualified Lead vs. Booked Estimate ROI
Stop tracking just leads. Calculate your cost per booked estimate, marketing ROI, and break-even customer acquisition cost.
Cost Per Acquisition (CPA)
Calculate your true cost per acquired customer, cost per lead, and marketing ROI. Understand exactly how much you're spending to win a new job.
Local Ad Spend Budget Planner
Plan your monthly marketing budget to hit your revenue goals based on your historical conversion rates and average ticket size.
Billboard vs. Digital Ad ROI
Compare the estimated cost per lead, booked estimate, and ROI of traditional billboard advertising versus digital ad spend.
Revenue Leakage
Identify and quantify hidden losses in your sales pipeline.
Missed Call Revenue Loss Estimator
Find out how much revenue your home service business is losing to missed calls. Estimate annualized gross profit loss.
Lead Response Time ROI
Estimate how much revenue you can gain by improving your speed-to-lead and booking rates. A crucial metric for local service contractors.
Why Measure This?
Revenue leaks often happen before a lead becomes a booked estimate. Use these tools to measure missed calls, slow response time, and lost sales opportunities before blaming ad performance.
Operations & Pricing
Ensure your pricing covers your true costs and protects your margins.
Truck Roll Cost Calculator
Calculate the true, fully-burdened cost of dispatching a technician to a job site. Essential for pricing service calls.
Dispatch Fee Margin Calculator
Determine if your diagnostic or dispatch fees are profitable. Calculate blended margins including follow-on repair conversions.
Contractor Hourly Rate Calculator
Calculate the exact hourly rate you need to charge to cover overhead, technician burden, and achieve your target profit margins.
Growth & Forecasting
Project future revenue and understand long-term customer value.
Customer Lifetime Value (LTV)
Estimate the long-term value of a new customer, including repeat jobs, maintenance plans, and referrals for your home service business.
Seasonal Demand Forecaster
Forecast your leads, booked estimates, and capacity gaps based on seasonal demand multipliers in HVAC, plumbing, and roofing.
Why Measure This?
Growth planning depends on more than lead volume. Use these tools to estimate customer value, seasonal demand, staffing pressure, and long-term revenue potential.
Compare Your Numbers Against Contractor Planning Ranges
Use benchmark ranges to compare lead cost, booked estimate rate, close rate, average job value, and gross margin across HVAC, plumbing, roofing, electrical, and general home services.
Planning ranges are not guarantees. Use your own CRM, call tracking, accounting, and ad platform data whenever possible.
Frequently Asked Questions
Common questions about using our contractor ROI calculators.