Missed Call Revenue Loss Estimator
Missed calls are missed revenue. Find out exactly how much top-line revenue and bottom-line profit you're losing every month when the phone rings out.
Call Metrics
Financials & Conversion
Try these scenarios:
Results Analysis
LeadValue Score™
* Example score based on your inputs. Use CRM and call tracking data for the most accurate analysis.
What this means:You are losing an estimated $28,800 per month in revenue, costing you $14,400 in lost gross profit.
Compare Against Contractor Planning Ranges
Planning ranges, not guarantees. Benchmarks vary by market, season, trade, offer, ad platform, service mix, and sales process. Use your own CRM, call tracking, accounting, and ad platform data where possible.
Cost Per Qualified Lead
Depends on season and market.
Lead-to-Booked Rate
Varies by speed-to-lead.
Estimate Close Rate
Impacted by in-home sales skills.
Average Job Value
Blended service vs. replacement.
Gross Margin
Targeting 50%+ is ideal.
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Customer Lifetime Value (LTV)
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Frequently Asked Questions
The true cost of a missed call isn't just the marketing dollar spent to get the ring—it's the lost gross profit from the job you would have booked. If your average job generates $2,500 in profit and you miss 10 jobs a month, that's $25,000 lost.
Not every phone call is a customer. Some are spam, vendors, or existing customers checking on a part. The call-to-lead rate ensures we are only calculating the loss on actual missed sales opportunities.
Use this calculator to find out. If your monthly lost gross profit is $15,000, paying $3,000/month for a reliable answering service or dedicated dispatcher yields a massive ROI.