Dispatch Fee Margin Calculator
Is your dispatch fee covering your costs? Determine your standalone dispatch margin and your blended margin factoring in converted repairs.
Your Numbers
Fee & Cost Data
Repair Conversions
Results Analysis
What this means:Your standalone dispatch fee loses $61 per call. However, because you convert 60.0% of those calls into repairs, your blended profit is actually $74 per dispatch.
Compare Against Contractor Planning Ranges
Planning ranges, not guarantees. Benchmarks vary by market, season, trade, offer, ad platform, service mix, and sales process. Use your own CRM, call tracking, accounting, and ad platform data where possible.
Cost Per Qualified Lead
Depends on season and market.
Lead-to-Booked Rate
Varies by speed-to-lead.
Estimate Close Rate
Impacted by in-home sales skills.
Average Job Value
Blended service vs. replacement.
Gross Margin
Targeting 50%+ is ideal.
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Lead Response Time ROI
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Frequently Asked Questions
Not necessarily. Many contractors use a low dispatch fee (e.g., $49 or $89) as a loss leader to get in the door. As long as your 'Blended Profit per Dispatch' is highly positive due to repair conversions, losing money on the initial fee is acceptable.
Your blended margin combines the loss (or profit) from the dispatch fee itself with the expected profit from the repairs that follow. If it costs $150 to roll a truck and you charge $89, you lose $61. But if 70% of those calls result in a $500 repair with a 50% margin, your blended profit is highly positive.
Offering free estimates means your standalone dispatch margin is heavily negative. You must have a very high conversion rate and average ticket to make up for the cost of driving out to homes that don't buy.