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LeadValue Pro
Free ROI Calculator

Contractor Hourly Rate Calculator

Stop guessing your pricing. Calculate exactly what you need to charge per billable hour to cover your overhead, pay yourself, and hit your profit margins.

Pricing Strategy
Overhead Costing
Margin Focused

Your Numbers

Financial Goals

$
$
%

Capacity

Results Analysis

Target Hourly Rate
$130
Break-Even Rate
$104
Total Billable Hrs/Yr
1,440
Target Annual Revenue:$187,500

What this means:To achieve your goals with 1,440 billable hours per year, your absolute break-even rate is $104. To hit a 20% profit margin, you must charge $130 per hour.

Compare Against Contractor Planning Ranges

Planning ranges, not guarantees. Benchmarks vary by market, season, trade, offer, ad platform, service mix, and sales process. Use your own CRM, call tracking, accounting, and ad platform data where possible.

Cost Per Qualified Lead

$45to$150

Depends on season and market.

Lead-to-Booked Rate

40%to75%

Varies by speed-to-lead.

Estimate Close Rate

35%to65%

Impacted by in-home sales skills.

Average Job Value

$1500to$8000

Blended service vs. replacement.

Gross Margin

40%to60%

Targeting 50%+ is ideal.

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Frequently Asked Questions

Many contractors guess their hourly rate based on what competitors charge. This leads to underpricing and shrinking profit margins. Calculating your exact hourly rate ensures you cover overhead, pay yourself properly, and achieve your net profit targets.

Your break-even rate covers your salary and business overhead. If you charge this, you make $0 profit at the end of the year. Your target rate includes your desired net profit margin.

A 40-hour work week does not mean 40 billable hours. Between drive time, supply runs, and administrative tasks, most solo contractors average 20-30 billable hours per week per technician.