Billboard vs. Digital Ad ROI Calculator
Compare traditional out-of-home advertising with direct-response Digital Ads to see where your marketing dollars generate the best ROI.
Your Numbers
Billboard / Traditional
Digital / Search Ads
Business Economics
Results Analysis
What this means:Based on these estimates, Digital generates a 1500.0% ROI compared to Billboard's 200.0% ROI. Your customer acquisition cost is $156 with digital vs $833 with billboards.
Compare Against Contractor Planning Ranges
Planning ranges, not guarantees. Benchmarks vary by market, season, trade, offer, ad platform, service mix, and sales process. Use your own CRM, call tracking, accounting, and ad platform data where possible.
Cost Per Qualified Lead
Depends on season and market.
Lead-to-Booked Rate
Varies by speed-to-lead.
Estimate Close Rate
Impacted by in-home sales skills.
Average Job Value
Blended service vs. replacement.
Gross Margin
Targeting 50%+ is ideal.
Related Calculators
Explore other tools to optimize your home service business.
Contractor Hourly Rate Calculator
Calculate the exact hourly rate you need to charge to cover overhead, technician burden, and achieve your target profit margins.
Qualified Lead vs. Booked Estimate ROI
Stop tracking just leads. Calculate your cost per booked estimate, marketing ROI, and break-even customer acquisition cost.
Cost Per Acquisition (CPA)
Calculate your true cost per acquired customer, cost per lead, and marketing ROI. Understand exactly how much you're spending to win a new job.
Frequently Asked Questions
Many home service contractors overspend on brand awareness (billboards) when they actually need direct response (digital ads). This calculator helps you see the true ROI difference based on actual job close rates.
Billboard ROI is notoriously difficult to track, but you can estimate it by asking every caller 'how did you hear about us?' and dividing your billboard cost by those leads, then applying your standard close rate and job value.
Not always, but digital advertising (like Google Local Services Ads or PPC) typically offers a much lower cost per acquisition (CPA) and higher intent, making it more profitable for lead generation. Billboards are better suited for long-term brand building once your digital channels are maxed out.